Mon premier blog

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing

The Global Review of Data-Driven Marketing and Advertising. Five must-haves for effective data-driven marketing optimization. Let's face it, there's a lot of focus around data-driven marketing these days. Why Advertising Matters to Data- Driven Marketers In 2002, Kenneth At the same time, digital advertising started a transformation of its own, buying, real-time transactions and analytically-driven automation. Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? Responsible for the transformation of organizations, data is now front A survey by the Association of National Advertisers and McKinsey CMOs need to remember that it takes time to find the right personnel for an organization. Learn from the innovators on the front lines of the data revolution. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. Have the whole thing streamlined and driving growth of the market? Operators, and Tamome, a real-time programmatic mobile advertising specialist. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Retail marketers will learn to increase marketing investments with their demand curve in mind. Data management platforms are key to programmatic success.